Customer Data Platforms: The Next Evolutionary Step for Marketing Automation

Combining CRM, DMP, offline tagging, and more, CDPs approach the idea of a persistent, dynamic, holistic, marketer-managed customer database. Due to the variety of data sources, they provide ...

from crm - BingNews https://ift.tt/2TbwMzB
August 06, 2019 at 12:47PM