Wednesday, April 14, 2021

Beyond CRM, Customer Portfolio Management Builds Long Term Customer Value

On January 28, 2021 the Journal of the Academy of Marketing Science published an article about a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model ...

from crm - BingNews https://ift.tt/3a9vQFC
April 14, 2021 at 11:31AM

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