Thursday, December 2, 2021

How Predictive Optimization Improves Your Return on Ad Spend More Than Microsegmentation

Because advertisers can use predictive optimization that integrates customer behavior with CRM sales data to train smart-bidding algorithms, there’s plenty of data to optimize for value-based signals ...

from crm - BingNews https://ift.tt/3rtwC9F
December 02, 2021 at 12:28PM

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